UX Focus
I completed a comprehensive user experience course via Springboard's online learning platform and chose to focus on the redesign of Pennsylvania Ballet's website and brand, an actual project at my agency. Over the course of several months, I spearheaded the UX effort on our team and managed all aspects of the process, including research, content strategy, visual design, and usability testing. The complete presentation of the website redesign can be accessed here.

Season Art Direction
Using a color spectrum as the unifying theme, I established the visual look and feel for each of the six programs in a season of the ballet's performances. This included coordinating and art directing photography, scouting locations, creating all typographic brand marks, and art directing the design of supporting marketing materials.

(all work created while at Paragraph, Inc.)