Branding created for the Annual Meeting, the event that kicks off the program year for The Chamber of Commerce for Greater Philadelphia. Inspired by a brainstorming session with the Chamber's CEO, Chellie Cameron, I created the "All Rise" concept and wrote headline copy as a connection to a famous Ben Franklin quote about the sun rising over the newly formed United States. This theme laid the foundation for the event, which was held at the Pennsylvania Convention Center and convened more than 1,400 business leaders in the region. Responsible for the conception and execution of digital and print designs including invitations, graphics, signage, slides, agendas, animations, and art direction of a promotional video played at the event.